SOHO Admin Force

SOHO Admin Force helps solo entrepreneurs and small businesses get the Salesforce expertise they need – without the cost of a full-time hire. We provide right-sized support through flexible maintenance plans and add-on services, keeping things personal, approachable, and affordable. Our goal is to keep small businesses running smoothly, without the overhead.

Our mission is to quietly empower small teams and solo professionals with ethical, effective systems, delivering clarity and operational relief through scalable, respectful support and strategic partnership.

Our primary offering is Salesforce administration and maintenance, supported by add-on services such as GPT builds, WordPress support, and online notary services.

This business wasn’t born out of hustle culture or growth obsession; it’s rooted in something quieter and more radical: dignity, clarity, and enoughness. Jeff Elder founded SOHO Admin Force with the following five beliefs at its core:

• Solutions, not sales
  Every offering exists to solve a real problem, not to manufacture need or inflate deliverables.
• Respect is the baseline, not the bonus
  Recognition matters. Clients, contractors, and collaborators are acknowledged when they show up and are always treated with dignity.
• Growth should have boundaries
  SOHO Admin Force will never scale for scale’s sake. It will grow only as much as needed to give everyone enough, not to feed egos, investors, or algorithms.
• Fair compensation is non-negotiable
  Everyone deserves a fair wage for their labor – no games, no gimmicks, no artificial scarcity.
• Work is not real life
  We all need to earn a living and take pride in the quality of our work, but our lives and families come first. SOHO Admin Force was designed to support balance, not rob it.

These values define everything – from contracts and hiring to leadership and exit strategy.

We operate between the extremes of bloated consultancies and task-only gig workers. We offer strategic clarity + admin delivery, perfectly sized for the high-trust, low-noise needs of small business owners.

We’re not trying to be everywhere. We’re trying to be irreplaceable to the right people by quietly making things work for them.